From Wembley’s iconic Olympic Way to fan clappers and jerseys, I developed and adapted the campaign across different formats and environments. Alongside the physical brand presence, I also worked on the partnership website, creating new content and continuously updating the experience throughout the campaign.
The challenge was to create a consistent visual language that could work at every scale — from large-format stadium installations and match-day assets to digital experiences — while connecting Adobe’s creative identity with the energy and visibility of the Women’s FA Cup.
A particular highlight was creating and designing the stadium perimeter board animations for the Adobe Women’s FA Cup Final at Wembley Stadium in London.
Working with a gigantic 612 m² LED perimeter display with a resolution of 4,881,920 pixels meant thinking about motion, composition and legibility on a completely different scale. Seeing the work come to life around the pitch, across one of the world’s most iconic stadiums, was definitely one of the most impressive screens I’ve had the chance to design for.
The Wembley Stadium Perimeter Board with a gigantic 612 m LED perimeter display with a resolution of 4,881,920 pixels meant thinking about motion, composition and legibility on a completely different scale.
