highlight was the media production for the Shoreditch Canvas in London — a huge-scale OOH display in the heart of Shoreditch. Designing for a screen of this scale required a different approach to composition, motion and visual impact, making sure the campaign remained clear, bold and engaging when experienced in a busy urban environment.
Alongside the OOH production, I created and adapted assets across landing pages, marketing materials, email campaigns, brand kits and out-of-home content, working closely with the Adobe team to ensure consistency across every touchpoint.
The Shoreditch Canvas was one of those projects where seeing the final work in its real environment made the scale of the campaign truly tangible — taking a digital-first campaign and bringing it into the physical world at an impressive scale.
